Preview list · 2027 research
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Students want to meet their class, often before they commit
When students first tried to connect with future classmates online
Social media is the #1 source for building a college list
Sources students used to build their college list
Social media
76%
Official websites
65%
Guidance sites
58%
Google & AI Overviews
55%
Rankings sites
45%
AI tools (ChatGPT, etc.)
32%
Data preview from our 2027 College Decision Playbook (coming soon), based on 2,876 student survey responses.