Blog

Higher Ed is turning to AI and chatbots more and more—but when efficiency outweighs empathy, students lose trust. Backed by data from 2,200+ students and HBR insights, this blog explores why emotionally intelligent chatbots are key to the future of admissions.

Students who are considering enrolling at private institutions are more likely to go out-of-state, learn from our student survey on how to reach these students.

Explore the dilemma of students thriving on social media while schools shift away from Facebook groups.

TikTok’s shift to search-driven content is redefining how Gen Z discovers colleges—make sure your enrollment strategy keeps up.