Webinar
Beyond the Scroll: How Social Media Shapes the Student Journey
Actionable tips to identify and curate content that will engage students at each, respective stage of the enrollment funnel.
September 24, 2025 01:00 PM EST
Webinar Background:
Students aren’t just scrolling on social media — they’re searching. From TikTok to Instagram, prospective students now turn to social platforms for answers that once lived on your website or in the admissions office.
What began with Facebook groups has evolved into communities, searches, and content across platforms like TikTok, Instagram and YouTube — leaving new opportunities and content gaps for colleges to fill.
In this webinar, we’ll explore how students discover information about colleges, what content matters most across the funnel, and how institutions can adapt to meet students during their search.
Why to Invest in a "Class of 2030" Instagram Community:
We saw the following results across all of the Class of 2030 Instagram communities MeetYourClass managed for our partners during the Fall 2025 admissions cycle:
Mentioned Resources:
Instagram Engagement Case Study (2025): How “Class” Instagram Communities Outperform Paid Ads & Reimagine Siloed Student Engagement
How to Create a “Class of 2030” Instagram Community: A step-by-step guide to making the Instagram communities your students are likely already looking for at the institutions they are seriously evaluating
Slide deck presented in the webinar
